The world of domain name-purchasing and online hosting is a confusing one. I encountered many problems while trying to set up HannahDPruitt.com, ranging from bad host support, misleading costs, and just trying to get my site online. It was a very stressful and more costly experience than I would have liked it to be. Overall, however, the anxiety was worth it. The process of setting up your own website is a valuable experience, and I know next time it will be much easier.
3D printing is a burgeoning new industry in the technology sector. This three-dimensional mapping technology allows real objects to be “printed” in various materials from a digital blueprint, giving the user freedom to create virtually whatever they want — provided they have the resources and skill. Scientists and engineers have successfully printed everything from vegetarian chicken nuggets to grafting material for cancer patients. Though the average cost of a 3D printer is still $1000 on average and thus out of the price range of the average consumer, it is only a matter of time before this versatile new technology spreads to the everyday sector. This white paper will discuss 3D printing in more depth and examine the development, pros, and cons of this quickly-growing technology.
To: The Rossum Corporation
From: Hannah Pruitt
Date: May 14, 2014
Subject: The Rossum Corporation Logo
This logo was created for use by The Rossum Corporation. The Rossum Corporation is an industry leader, manufacturing the largest number of MRI machines in the world and has broken new ground in imprinting technology. The organization is best known for its development of dollhouses, which program “dolls” for clients at a steep price. The Rossum Corporation is a powerhouse of research, science, and wealth, and must command an intimidating presence. One of the best ways to make a company more recognizable and appealing is through a memorable and creative logo. As David Airey, author of Logo Design Love: A Guide to Creating Iconic Brand Identities says, “The same visual identity seen time and again builds trust, and trust keeps customers coming back for more.” (Airey 2010) A powerful logo is then essential in maintaining the Rossum Corporation’s market dominance and brand loyalty in the field of imprinting and drug development.
The Rossum Corporation’s new logo is simple but instantly commands respect. It features a single letter “R” in the serif font Bentham contained in the white outline of a diamond. The background is a gradient of dark gray rectangles that gradually get darker and darker across the right side of the logo. The “R” for Rossum and the diamond outline both have a subtle drop shadow and bevel effect to give them the illusion of depth, adding graphic richness to the logo.
Web wireframes are used to demonstrate what the basic outline of a website will look like in the early stages of the web design process. Using a stripped-down skeleton of a website allows designers to save time and effort and for clients to better understand what the final product will look like.
These wireframes depict a potential layout for URBAN-15’s Josiah Media Festival website. The Josiah Media Festival is a small film festival that URBAN-15 hosts in San Antonio. The website needed to be fairly small and easy to navigate for prospective filmmakers, and the registration form needed to be clearly accessible and simple to fill out.
These problems were addressed with a simple set of wireframes depicting a sample home page, registration form, and guideline page. The wireframes have consistent navigation but distinct content on each page, allowing the clients to conceptualize what the final product would look like while maintaining site-wide consistency.
A link to a .pdf of these wireframes and an explanation can be found here.
Minimalism is a design trend and school of thought that encourages the most simplistic design possible while still maintaining an appealing aesthetic. Cameron Chapman of Smashing Magazine describes it as “reducing a design to its most essential elements” — in essence, getting to the point (Chapman 2010). But that doesn’t mean that minimalist design can’t still be stylish and attractive. Minimalism can reduce clutter, improve readability or function, and streamline the design overall in ways that are still appealing.
With all of the intimidating hype surrounding the pen tool, it’s easy to understand why many users steer clear of it entirely. This often misunderstood tool is branded as a digital fountain pen, but it can be used in numerous other ways to create smooth, crisp lines and selections. It is essential in creating clean silhouettes and sharp outlines of selected material that would never be achievable through something like the lasso tool. Overall, it’s a tricky but incredibly versatile little tool that any Adobe user worth their salt should probably have a functional knowledge of.